James got his start in triathlon after volunteering at the inaugural IRONMAN South Africa as a student completing his studies in Nelson Mandela Bay. The next year he was on the start line. He’s now a multiple IRONMAN and IM 70.3 Champion at races across the globe, having won Embrunman, Triathlon Alpe d’Huez, and the magical Challenge Roth. Kona remains his main focus, and a fourth and fifth place at the IRONMAN World Championships have provided enough motivation to keep him chasing the top step in Hawaii.

Preferred Products

SES 7.8

Starting at $2,700.00

The fastest carbon fiber Smart ENVE System aero wheel yet.

SES 5.6

Starting at $2,700.00

The SES 5.6 is the evolution of the proven SES 4.5. By implementing the latest SES technologies, the SES 5.6 is not only faster than its predecessor, but also more…

SES Disc

Starting at $2,700.00

The SES Disc wheel is the outright fastest rear wheel available. It is the culmination of nearly five years of development. During this process we considered not only aerodynamics but…