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BUILDER ROUND-UP & GRODEO BRINGS RIDERS AND ARTISANS TO ENVE

July 26th, 2021

When we envisioned what the ultimate celebration of bicycles could look like, it included the custom works of art and the trendsetting artisans behind those builds, the riding that inspires us to go bigger and be bolder, and most importantly, the community of cyclists from every genre coming together all in one place. That place was in Ogden, Utah, at ENVE. It was called GRODEO.

Friday, June 25

The intricate paint of the Festka, the inspired design of the Weis, and the sheer uniqueness of the Prova were just three of the 36 bikes on display from the custom builders that created a showroom of unrivaled artistry for the Builder Round-Up open house. In addition, the hundreds of attendees that joined us at ENVE headquarters had the opportunity to visit with the builders themselves while enjoying the live music from Mothers of Mayhem, the vintage-clad, four-woman rock band. 

The real action of the evening was happening right out back of ENVE with the Trackline Time Trial. What was expected to be the sideshow event for the evening, the time trial stole the spotlight as a few dozen riders tried their hand, and legs, on the .8th of a mile twisty singletrack. Mountain bikes, gravel bikes, and even a dirt jumper were ridden in pursuit of the fastest time, or just a faster time than your buddy.

Saturday, June 26

Saturday was for gravel, and what a day it was during the GRODEO. Showcasing the Wasatch Mountains out our door, the route delivered everything the 200 riders had hoped for…and then some. The very testing grounds for our G Series line of gravel wheels and components, the dirt roads and singletrack sections challenged rider fitness, ability, and equipment alike. While the timed segments within the 97-mile route provided the springboard for a good old-fashioned throwdown, the well-placed stops for BBQ, axe throwing, and Otter Pops kept the groups coming back together, creating a riding experience different than just about any other event out there. 

While the route was a true challenge for most everyone, it was some of the final riders to finish that had the biggest smiles on their faces, having achieved something to be proud of. Next year, we’ll be doing it all over again. Be sure to be on the lookout for GRODEO ‘22 date announcements and registration information since the limited spots are sure to go quickly.

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